Logos helps to establish the name and define the character of an organization. When one sees a logo it immediately has meaning to them. This is why logos are used every day in our society. They are created to make people remember a particular organization and separate each other, so every company has their own identity. If the business does not use a logo, chances are they will not be successful. A logo needs to be effortless, yet still cool.
In our world today many will look to name brand clothing instead of the less expensive options. This is because name brand clothing is the “cooler” option. The logo has everything to do with this opinion. People would rather have a logo on their shirt then nothing at all. Hollister clothing company is known for their bright colored tiny clothing. Hollister is geared towards 14 to 18 year olds. Females and males can shop at Hollister and they used a logo that both sexes can appeal too. Hollister’s logo is Seagull and there theme is “SoCal” which stands for southern California. Whenever people see a long bird that looks as though it is flying one knows that particular clothing garment is from Hollister. Since this is the case, Hollister did a good job with their logo creation.
Before this blog post I wasn’t sure why Hollister choose a Seagull as there logo. As I researched this topic, it becomes clearer as to why they picked it. A seagull flying represents motion and moving forward. It also signifies a relaxed and less-worry type of lifestyle. One of the main reasons why Hollister’s logo is a Seagull is because this clothing company creation began in California, where beaches and sunny weather is the norm. The clothing line for Hollister was launched in the year 2000 in Easton Town Center in Columbus, Ohio. Hollister’s clothing is geared towards summer weather. Hollister makes the store look like surf shops inside. With this being said the bird is a perfect logo to represent a clothing store such as Hollister.
I believe Hollister does a good job with the color usage of the bird logo. Depending on where the logo is determines what color the Seagull may be. Usually you will find the logo to be a maroon color. The design is very small, but big enough for it to be seen by the consumer and people in passing of the Hollister garments. The design is also cleaver because it is very plain. This makes the consumer able to see themselves wearing the logo on their own clothing. The simplicity of a logo helps to make it easier for more people to enjoy and relate to it. If the Hollister Seagull logo was intricate, only a select few people would appreciate it and see themselves wearing the logo on their clothing. In a way this reminds me of McCloud and his theory that the simpler a face is the more humans like it because we can relate to it easier. I believe this is a positive tactic that Hollister used and lots of other logos use today. One normally doesn’t see a logo for an organization that is extremely complicated.
The font used with the Seagull is also plain. It is usually in all capital letters and looks very organized. I believe this is cleaver because no one will get Hollister’s name wrong. The way Hollister writes it looks very to the point and easy to understand.
I believe Hollister’s logo successfully matches the corporations overall image. This is because when I look at the Hollister logo, I think of the beach and summer. The Seagull immediately makes me think of 80 degree weather and flip flops. This is what Hollister stands for, so there logo does just what they want it to do!
I also believe that Hollister’s logo successfully communicates the corporation’s mission and image. A seagull is the perfect logo for Hollister to use. It is unique enough that consumers like it but simple enough that consumers will appreciate it. Their mission and image is for people to have fun in the sun while wearing their clothing and products. Hollister’s image consists of bright colored clothing and accessories that are perfect for summer time. I truly believe Hollister couldn’t have picked a better logo then the Seagull. Hollister had the right idea when created there logo.
Jillian --this is a very nicely considered analysis of the seagull and the logo's meaning. The post has many errors in grammar and punctuation -- apostrophes are missing, and in many cases the subjects do not match the verbs properly. Consider writing your posts in Word, Jillian, then saving as text-files and pasting into the blog. This will help you catch those kinds of errors.
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