SPE-212 Blog #3

Better Homes and Gardens is a magazine geared towards people who want to know the latest cookie recipe, gardening tips, or for someone who wants to give their living room the a fashionable updated look. While reading this magazine one can find something that appeal to their taste. Better Homes and Gardens Magazine does a good job showing easy, inexpensive ideas to renovate your home all the way to spending a lot of money and modernizing your entire house. The advertising pages in this magazine do the same thing. There are ads for new foundation face makeup all the way to the newest Lexus luxury car. This makes the reader able to find something to relate to whether they are below middle class or are very wealthy.

The statistics to this magazine show that 100 percent of their readers are adults. Fifty-six percent of Better Homes and Garden readers are between the ages of 25-54 years old. The median age of the consumer is 48 years old. The median household income of readers is $63,542. This shows that the average households who buy and read this magazine are among the middle class. Twenty-six percent of readers make over $100,000 a year which is still a large chunk of Home and Garden’s income. Married couples take up sixty percent of readers, while each magazine copy is read on average five different times. Seventy-five percent of Better Home and Garden readers are home owners and the median home value is $192,293. College attendees and graduates make up sixty percent of readers. These statistics explain that Better Homes and Gardens magazine is mostly geared towards the middle class married couples who went to college and are middle aged.

As mentioned above the advertising in this magazine ranges from inexpensive to very expensive items. Every few pages there are ads throughout this magazine. They range from dog food, candy, to new windows. Most of the ads are for food companies like Velveeta cheese and Barilla pasta. This makes sense because all of these ads are for items Better Homes and Gardens magazine consumers may purchase due to there demographics.

To the left is a picture of a bedroom in the magazine. They explained that you can take this room from dark winter to bright spring just by changing the pillows, adding a fun bouquet of flowers, and lastly adding a colorful throw blanket at the end of your bed. It is interesting to see creative ideas anyone can do, even if you do not have an artistic eye.

On Better Homes and Gardens website (BHG.com) you can subscribe for a year which is twelve issues for $5.99 and two years for $11.98. This is rather inexpensive for a magazine subscription. Since the average consumer for Better Homes and Gardens is middle class this makes it reasonable for these magazines consumers to purchase.
            Overall, Better Homes and Gardens magazine is very interesting. There are tons of ideas to renovate your home and garden, while also making a delicious dessert in between. From there ads, to subscriptions, to home décor ideas that every adult can find interest in Better Home and Gardens magazine can find its way in most households today.