SPE 370 Blog Post 5

The original ad is from an Indonesian website for non-smoking but was found on an American non-smoking ads campaign website. At first when one reads the text “how long can you live?” but may not take much notice at the numbers on the left side of the ad. After looking more in depth at the cigarette the numbers popped out more. It may only take a few seconds to realize what this ad is trying to say. The cigarette being lit and burning down represents one’s life expectancy is also burning and becoming lower and lower. The quote is also asking the audience a question. This open ended question “how long can you live?” really makes one think.  Most healthy people want to live a full prosperous life and this ad makes one view cigarette smoking in a negative light.  

The color used in this ad is very plain. Black, white, and brown are the only colors used. Using only a few basic colors makes it easy to understand what the ad is trying to get across to their audience. If there were lots of colors and designs going on it would be more difficult for the viewer of the ad to grasp the concept. The text size goes from small to large which makes the viewer see how important and meaningful the message is as you read it. “Live” is the last word and since it is the biggest it shows the significant meaning in the word and how it relates to cigarettes.

The repetition in the numbers on the left side are extremely important because it shows how easy is to die at a young age depending on if you smoke a lot or in this case if you smoke the whole cigarette. In the ad the balance is on point. It is easy to look at because of the balance that is taking place. For instance, on the right side it is the text and on the left is the image which is the cigarette. Having two key points in the picture both on different sides makes the picture look evenly proportioned and balanced correctly. The emphasis is directed towards the cigarette because there is black text on both sides of the cigarette. When viewing the ad one looks directly at the image because it is the only thing that isn’t the color black. There is similarity in the advertisement with the numbers. Having similarities and number patterns make it easy for the audience to understand the concept that the ad is trying to convey.

Kenneth Burke is a rhetorical scholar who drew from psychology and religion. Burke is known for being self-taught which something very rare. Burke created the “four masters tropes”. This includes metaphor, metonymy, synecdoche, irony. The metaphor in this ad is seeing the cigarette as a time line of your life in years if you smoke, instead of just a cigarette. The metaphor makes this ad have so much meaning that it wouldn’t have without it. If this image was metaphor free it would just simply be a cigarette, which wouldn’t be a very cleaver ad. The metonymy in the advertisement is showing that if one smokes cigarettes they will die faster, which ultimately shortens one’s life. The Metonymy shows this because the text and the image add up to enforce this fact. The synecdoche in the ad refers the cigarette killing people. Obviously, not one cigarette can kill but the synecdoche is making the ad viewer see that cigarettes can do harm. Being able to view one cigarette and relate that to people dying because of smoking shows the synecdoche is present in this ad. Lastly, irony is extremely viewable in this ad. Without the one line question and the numbers on the left side this ad would not be used as a non-smoking campaign image. The image needs text to go along with the picture. It would be representing smoking and could possibly give people the wrong image without text. If there wasn’t irony in this ad one wouldn’t know this was for non-smoking advocates. Having text go along with an image is extremely important. They rely on each other and are better together then separate when relaying a message to the public. This ad shows just that.

Using Burkes tropes and many other design elements and principles one views this image in a new way. If one looks at this image quickly they will not see nearly as much in-depth meaning, as if one analyzes and understands knowledge, artistic, media literate information. This ad shows people every day the negative side effects associated with cigarette smoking. After a few seconds of looking at this image one knows smoking is bad, this is exactly what the creators wanted to get across to their audience. It is safe to say this non-smoking campaign image is successful and shows the truth about cigarettes and did a good job showing that using many different tactics.

SPE 212 Blog Post Five

Illegally downloading music has been a controversial issue for many years. From Youtube to ITunes, there are many ways everyday people can get their hands on the newest tune without paying a dime. The average person who illegally downloads music feels as though it is there right to listen to whatever they want. One believes a ten dollar contribution to the music industry by purchasing a CD will not make a difference, since the singer is already “wealthy”. On the other hand, the Recording Industry Association of America (RIAA) is extremely concerned with illegally downloading music and blames it on the lack of music sales for the last few years.

There are many different ways ethics plays a role in the music industry and illegal downloading. People have morals and ethics. Morals are a religious or philosophical code of behavior that may or may not be rational. Ethics is the rational way of deciding what is good for individuals.  Depending on what one believe, morals and ethical beliefs may play a bigger or small role in one’s life. This is why some people illegally download music without an ounce of guilt while others would rather pay the ten dollars to buy the CD and not feel any type of ethical or moral wrongness.

Categorical Imperative asks people to consider what would be the result of everyone acting the same way they themselves wish to act. This is a fascinating idea when thinking of the issue of illegally downloading music. People who download music may feel that since only a small population downloads music, it doesn’t make an overall difference to the people who deserve the credit and money. One would imagine Immanual Kant, who is the creator of categorical imperative would feel very strongly about this issue. Kant would probably ask our generation a simple question. If everyone in the world downloaded music would there be a successful music industry? The answer is obviously no, but without understanding categorical imperative one would never think that deeply about such issue.

It is interesting to think if roles were switched. For instance, if the people doing the illegal downloading would be the ones in the music industry and they had to deal with the issue of people downloading music illegally. One would hope that then these people would see how much harm they are causing to a once successful industry.

Sissela Bok created a three-step model for analyzing an ethical situation that works well with this topic. Number one: consult your conscience. In other words, one needs to think about what is going on during a particular situation and figure out what is truly going on inside one’s head. Number two: seek alternatives. This simply means one must think about or realize all different alternatives one has when in a situation. Number three: hold an imaginary ethical dialogue with everyone involved. This last step seems to be the most important. To follow this step one must hold an imaginary ethical conversation with everyone involved. This is helpful because when one is in a situation many things can go wrong. If one already has an imaginary dialogue in there head it can help the person better understand what is going on at that moment. It helps the person see what could potentially happen if they do a certain thing and what the ethical consequences could be.

Overall, when dealing with the issue of illegally downloading music, is it important to look at ethics and the pros and cons in each situation. Immanuel Kant and Sisseal Box created useful ethical guidelines and questions that one can ask themselves throughout life. Downloading music illegally is wrong when seeing it in a moral or ethical viewpoint.  After learning about Kant and Bok’s teachings one can view the music downloading controversy in a different light. If one knows about ethics and what these scholars have brought to the table, one should never download music illegally ever again. The music industry are the losers in this situation and the people who download music for free and don't get into trouble are the winners, which is truly unfortunate and ethically wrong.

SPE 370 Blog # 4

Logos helps to establish the name and define the character of an organization. When one sees a logo it immediately has meaning to them. This is why logos are used every day in our society. They are created to make people remember a particular organization and separate each other, so every company has their own identity.  If the business does not use a logo, chances are they will not be successful. A logo needs to be effortless, yet still cool.

In our world today many will look to name brand clothing instead of the less expensive options. This is because name brand clothing is the “cooler” option. The logo has everything to do with this opinion. People would rather have a logo on their shirt then nothing at all. Hollister clothing company is known for their bright colored tiny clothing. Hollister is geared towards 14 to 18 year olds. Females and males can shop at Hollister and they used a logo that both sexes can appeal too. Hollister’s logo is Seagull and there theme is “SoCal” which stands for southern California. Whenever people see a long bird that looks as though it is flying one knows that particular clothing garment is from Hollister. Since this is the case, Hollister did a good job with their logo creation.

Before this blog post I wasn’t sure why Hollister choose a Seagull as there logo. As I researched this topic, it becomes clearer as to why they picked it. A seagull flying represents motion and moving forward. It also signifies a relaxed and less-worry type of lifestyle. One of the main reasons why Hollister’s logo is a Seagull is because this clothing company creation began in California, where beaches and sunny weather is the norm. The clothing line for Hollister was launched in the year 2000 in Easton Town Center in Columbus, Ohio. Hollister’s clothing is geared towards summer weather. Hollister makes the store look like surf shops inside. With this being said the bird is a perfect logo to represent a clothing store such as Hollister.

I believe Hollister does a good job with the color usage of the bird logo. Depending on where the logo is determines what color the Seagull may be. Usually you will find the logo to be a maroon color. The design is very small, but big enough for it to be seen by the consumer and people in passing of the Hollister garments. The design is also cleaver because it is very plain. This makes the consumer able to see themselves wearing the logo on their own clothing. The simplicity of a logo helps to make it easier for more people to enjoy and relate to it. If the Hollister Seagull logo was intricate, only a select few people would appreciate it and see themselves wearing the logo on their clothing. In a way this reminds me of McCloud and his theory that the simpler a face is the more humans like it because we can relate to it easier. I believe this is a positive tactic that Hollister used and lots of other logos use today. One normally doesn’t see a logo for an organization that is extremely complicated.

            The font used with the Seagull is also plain. It is usually in all capital letters and looks very organized. I believe this is cleaver because no one will get Hollister’s name wrong. The way Hollister writes it looks very to the point and easy to understand.

            I believe Hollister’s logo successfully matches the corporations overall image. This is because when I look at the Hollister logo, I think of the beach and summer. The Seagull immediately makes me think of 80 degree weather and flip flops. This is what Hollister stands for, so there logo does just what they want it to do!

I also believe that Hollister’s logo successfully communicates the corporation’s mission and image. A seagull is the perfect logo for Hollister to use. It is unique enough that consumers like it but simple enough that consumers will appreciate it. Their mission and image is for people to have fun in the sun while wearing their clothing and products. Hollister’s image consists of bright colored clothing and accessories that are perfect for summer time. I truly believe Hollister couldn’t have picked a better logo then the Seagull. Hollister had the right idea when created there logo.

           

SPE 370 Exam Question # 3 "Re-Do"

               At first glace this image captures an African American man and young child. To me it looks like a grandfather with his grandson, teaching him how to play the banjo. The color in this image looks very dark and mysterious. I believe this is portrayed because of how dark the two peoples outfits are and how you can’t see there faces other then the outlines. The shadowing around the man and the child makes it look as though they are the center of attention and are the main interest for this image. I also feel that the image is trying to portray a hard life. There are items placed around the room but the dark hard wood floors and plain background makes the room look bare. This makes me feel like they are not on the wealthy side. The room looks very small due to the line usage. Having the floor lines horizontal while the people are sitting vertically makes me see the people in a tiny room. Since the men are dark and the wall behind them are a white tone really shows positive and negative shape well. The colors look very masculine because the overall color pallet is dark. There are a few items in this image that show good texture. This includes, the mans pants, the wood floors, and the table clothe. Having this texture makes the image come to life. The gestural lines make the boy look like he is actually playing the banjo.
        
               While analyzing this image I realized how it affects my interoperation of it. Due to the texture, lines, shape, lighting, shadowing, etc. I view this image in a particular way. Since it does have a dark feel to it I view it as somewhat serious and strict. I can almost feel myself being in that room with them, and hearing the man getting stern with the young boy while trying to teach him how to play this instrument. I interoperate the room being very cold and damp because the floor looks extremely dark and uncomfortable. Since there is not much in the room it also makes me feel as though the room is gloomy. The shadowing makes for the bottom right of the image not be seen. It is all dark which makes me interpret the image to be secretive. Before this class I would of looked at this image and just saw a man and young boy. I never would of analyzed it to this extreme. My interpretation of this image would be completely different then it is today. I believe I am more well rounded now in visual rhetoric then I was before, and analyzing this image makes me see how important it is to be educated in such an art form.

SPE 370 Extra Credit Blog on Maria Elena Gonzales

               Maria Elena Gonzales is an inspiration to many including myself after last night’s presentation. Gonzalez was born in Cuba and now lives in Brooklyn, New York. She is best known for her incredible sculptures. Before attending this art discussion I didn’t know what to expect but I was pleasantly surprised.

               Gonzales explained where she gets her ideas and what makes her art imaginations come to life. Gonzales said she enjoys sculpting big pieces. Most of her sculptures are displayed outside in parks and museums across the world because they are too large to be in a house like setting. I found this fascinating because each sculpture is very tedious and takes hours upon hours to create.

               In class we discussed visual artwork and how it can mean different things to different people. When I first looked at her artwork I didn’t see much besides the basic outline and couldn’t tell you what Gonzales was trying to represent or show her audience. After she explained each piece and said why she created what she did I saw the sculpture or drawing in a different light. Everything seemed to intercut and genius thereafter.

              In 1999, Gonzales created a replica of a floor plan that would be a design for a project houses program. She explained that she doesn’t want her artwork only in expensive museums or galleries. Gonzales feels that her sculptures should be viewed by everyone know matter what your status may be. This is when Gonzales put this huge floor plan made out of wood materials and rubber tire on display in Red Hook which is located in Brooklyn. Children across the neighborhood immediately stared skateboarding and rollerblading on this piece, and she couldn’t be happier about it. I find this extremely interesting. I like how artwork can be enjoyed by viewing it but also by playing on it!

            I feel that Gonzales artwork is abstract for the most part. She explained that when there are tragic times in our country like 9/11 and hurricane Katrina she likes to use those negative things to spark creative new ideas. Gonzales feels that when she uses those ideas it makes her feel better about the situation. I think that is a great coping method that can also help others when looking at her artwork.

           Gonzales recent sculpting phenomenon is maps. She finds them interesting. She makes drawings and sculptures of them. Some are abstract and some are representational. She likes the viewer to be able to pick out a specific country and also be able to look at a country and realize it is made up and simply just abstract art at its finest.

            Gonzales uses all the key points discussed in class. From lines, textures, form, contrast, space and time etc. I am glad I went to this event because I now can see artwork like Gonzales in a new way. I am able to look beyond the outer layer and see in depth into what the sculpture or drawing is really trying to get across. Basically, I can read between the lines, which is something we touched upon in class.  I now see why this is very important when being visually literate.

SPE 212 Blog Post #4

I never realized how much advertising plays a role in our society until this blog post assignment. I imagined advertising took place on television during commercials and on the radio. Not realizing that advertising is practically everywhere we look. After my twenty-four hour advertising period was complete my list of ads was full. I saw ads I never even knew existed. I am more aware of advertising now than I ever was before. I see them everywhere since my advertising adventure began!

            The most unusual advertising tactic I saw was on a car. I never saw such an unusual advertising in my life. When I got home I researched it and came across more information. When you rent a car from places sometimes they have advertising on it. Also, some people get paid a few hundred dollars a month to drive around with an organizations ad on their car.

            The ad I disliked the most came from a television show. The Voice on the NBC network had one of their contestants drive to the competition in a Kia automobile. There was a 3-4 second pause, when the camera was directly looking at the Kia logo. The male contestant received a call from his daughter on the hand free phone device the Kia car company offers. Before this class I never would have even realized Kia was using advertising directly in the show. I found this ad to be frustrating. I thought it was extremely fake looking and didn’t make me want to purchase a Kia. Of course, this is just my opinion and maybe someone else watching the program found Kia to be appealing.  If I was the advertising agency who created this ad I would have made the ad more realistic looking and not so cheaply designed.

           

            The most obvious ad I found on my advertising journey was on T-shirts and other clothing materials. There are thousands of people on our campus every day. I never took notice of peoples shirts until now. I found advertising for food places like Subway and Wawa. There were a lot of construction and car towing shirts I saw people wearing as well. The most popular type of advertising on t-shirts and clothing I found were from stores. For example, the typical Hollister or Abercrombie shirt that has their brand name written on the shirt or sweatpants. I believe this is a very smart tactic used by the clothing companies. They already know people buy these clothing items so they know it will be a profit for them. Secondly, while there consumer is wearing their clothing items the company is getting free advertising.  Although, it is getting annoying to see everyone wearing the same type of clothing with the brand name written down the side of the shirt, it is a creative move on the company’s part.

I found the usual advertising while keeping my advertising diary. There are a few main ads I used to see before this assignment that I still see today. This includes ads on the side of your computer when browsing the web, in the newspaper, magazines, and on the sides of buses. These types of advertising have been around for years and will continue to stay. I believe that all the ads I saw, the new and old, all tried their best to catch my attention. Most were cleaver while some like the Kia ad made me want to change the channel.  I found that most advertising can be seen any time of day, depending on where you are and what you are doing. There are some ads that can only be found during the evening hours on television, like the Kia ad on The Voice. Watching television during the prime time hours is when I found the most popular and interesting commercials that did an excellent job advertising a product.

After this blog post assignment I see ads even more frequent then I did before. I am more aware of where advertising is located and how I truly feel about advertising. I believe the advertising world is in full effect and there will be more creative and catchy ads to come as the years go by.

SPE 370 Blog #3

“You’re like an industry standard classic, reliable. Okay, maybe a bit boring. But you don’t let the haters get you down- after all, you’ve still got plenty of friends who think you’re the best.”
As mentioned in the above quote, the font Helvetica can come across as classic and reliable. Helvetica is the font being used to write this blog. The font quiz told me I was a Helvetica font type. As odd as it seems, this font quiz seems to represent me well. I see myself as very reliable and I think others around me would say the same. I can sometimes be boring, and I am totally OK with that! I like my down time when I am capable of having it. I do see myself as classic in the sense that I am normal nineteen year old girl and an average college student. The last part of the quote says “you’ve still got plenty of friends who think you’re the best.” I couldn’t agree more with that statement. I have lots of friends and acquaintances and a few true best friends that will always have my back.
I believe the font Helvetica looks exactly like the first quote explained. It mentions the people who may use this font, like myself, are classic, reliable, and possibly boring. Classic, clean, modernized, are all words I believe fit in with the description of this font type. Which are similar to the description words used to describe the people who may use this particular font. This type isn’t as straightforward or plain as common fonts like Times New Roman. It also isn’t a crazy intricate font like other options out there. It is simply right in the middle and that is one of the reasons why I enjoy using it.
There are tons of different fonts one can choose when using Microsoft Word. The Helvetica website explains how important type/font may be when writing. “One may even say that typefaces and fonts have a certain personality.” This quote may hit a cord with one because unless one thinks about font a certain way it usually goes unnoticed or not thought about. Font is very important when dealing with type. The Helvetica website also states “type is saying things to us all the time. Typefaces express a mood, an atmosphere.”

This image to the left shows how much detail goes into different fonts. The first typed sentence is indeed Helvetica font but the second sentence is not. To a person looking at this image the sentences look almost identical. Some find this fascinating and interesting.

The history of type dates back thousands of years. Many technologies and media outlets have been invented throughout the decades that have changed the type from its original form. East Asia was the birthplace of type and print. The earliest printed book is said to be a copy of the Buddhist Diamond Sutra, found in a Chinese temple. This dates back to 868 A.D. In China one would type using woodcuts which dates back to the fifth century A.D.
More recently in history, a man named Johannes Gutenberg changed type forever. Gutenberg invented the moveable type press in the 1440s. This invention made it somewhat easy to type and ultimately a faster pace process then used before.
Different font types can provoke different feelings in people. For instance this font type could make one feel curious or scared while this font type  may make one feel the text is romantic or some type of old scripture which could provoke an intrigued our interested emotion. People do not think about font every day. The text seems to be considered the most important part of a written script or paper. With that being said, one should take notice in fonts more often, as each one is different. Fonts can change how one views the text. The two different font types above is an example of just that.
In conclusion, learning about font from ancient Chinese writings, to the numerous font options one can choose today can be an intriguing topic. Writing, visuality, and the body can all come together with font.

To the right is a picture I found online. I thought it was funny so I decided to share it with you. I think it shows just how creative fonts and type can be and how they can even have a mind of there own! This image perceives Helvetica being suprior and bigger then Arial font. Also, by using punctuation marks along with letters can really make the letter have human like featers. For instance, Arial has a tear and Helvetica is wearing a crown like icon above it’s “head”.